Why Family Photographers Should Be Blogging (and 10 Posts to Get You Started!)

I get it—you're busy wrangling toddlers into position, chasing golden hour light, and making sure every client leaves their session feeling like they just stepped out of a magazine spread. But here’s the thing: your blog is one of the most powerful tools in your photography business.

Blogging isn’t just about dumping a bunch of pretty pictures onto your website. It’s about telling stories, showcasing your expertise, and attracting dream clients who are already searching for what you offer. If you want to stand out in a competitive market, your blog is your ticket to being seen, booked, and recommended.

So, if you’re a family photographer looking for fresh blog content ideas that actually help your business grow, I’ve got you covered. Here are 10 blog post ideas designed to boost your SEO, build trust with clients, and make your photography brand impossible to ignore.

Why This Matters: A relaxed client = authentic, natural images. If families feel awkward, it shows in the photos.

Blog Angle: Share your best tips for making family sessions fun, easygoing, and stress-free. Give insight into how you interact with clients to help them feel comfortable.

SEO Tip: Use keywords like “how to have a stress-free family photo session” and “making kids comfortable in family photos.”

Pro Idea: Offer a downloadable pre-session guide with tips for parents on how to prep their kids (and partners!) for a successful session.

Why This Matters: Every stage of a family’s life is worth capturing, from newborn snuggles to graduation day.

Blog Angle: Showcase how family photography preserves each chapter, why regular sessions matter, and how clients can document their family’s growth over the years.

SEO Tip: Use phrases like “family milestone photography” and “capturing life’s moments through photography.”

Pro Idea: Highlight a repeat client’s journey, showing how their family has grown over time through your lens.

Why This Matters: Many clients don’t realize how timing and location impact their photos. Educate them!

Blog Angle: Share your go-to outdoor locations, lighting tips, and time-of-day recommendations for picture-perfect family sessions.

SEO Tip: Keywords like “best locations for outdoor family photos” and “golden hour photography for families.”

Pro Idea: Create a location guide for your area and offer it as a freebie to capture email leads.

Why This Matters: Coordinated, well-planned outfits elevate a family session from "nice" to "stunning."

Blog Angle: Give clients color palette recommendations, styling do’s and don’ts, and tips on choosing flattering outfits for the whole family.

SEO Tip: Keywords like “what to wear for family photos” and “coordinating outfits for family photography.”

Pro Idea: Share visual inspiration boards with outfit suggestions for each season!

Why This Matters: Personalizing a session makes it even more meaningful.

Blog Angle: Encourage clients to incorporate their family traditions, hobbies, and favorite activities into their session.

SEO Tip: Use phrases like “how to include family traditions in photos” and “documenting family memories through photography.”

Pro Idea: Offer session inspiration checklists to spark ideas for clients!

Why This Matters: For many families, pets are family!

Blog Angle: Share tips for incorporating pets seamlessly into a session without chaos.

SEO Tip: Keywords like “family portraits with pets” and “including dogs in family photography.”

Pro Idea: Share a few behind-the-scenes pet session bloopers to make it relatable!

Why This Matters: Different seasons = different styles, vibes, and challenges.

Blog Angle: Provide seasonal session inspiration with outfit ideas, location suggestions, and tips for working with unpredictable weather.

SEO Tip: “Fall family photography tips,” “winter wonderland family portraits,” etc.

Pro Idea: Offer a seasonal session calendar to encourage year-round bookings!

Why This Matters: Posed photos are great, but the magic is in the authentic, unscripted moments.

Blog Angle: Teach families how to relax in front of the camera and share techniques for capturing natural interactions.

SEO Tip: Keywords like “candid family photography” and “natural family photo sessions.”

Pro Idea: Share a before-and-after shot of a posed vs. candid moment to illustrate the impact.

Why This Matters: Clients are less stressed when they know what to expect.

Blog Angle: Walk them through your booking process, how to prepare, and what happens during and after the session.

SEO Tip: “How to prepare for a family photo session” and “what to expect at a family photography session.”

Pro Idea: Offer a session prep checklist as a freebie opt-in.

Why This Matters: Tangible memories have emotional impact.

Blog Angle: Educate clients on why they should print their images instead of leaving them on a hard drive.

SEO Tip: Keywords like “importance of printing family photos” and “why you need a family photo album.”

Pro Idea: Showcase before-and-after wall art transformations from digital to print!

A strong blog helps you:

Attract new clients searching for a photographer
Build trust before clients even reach out
Position yourself as an expert in family photography
Boost your SEO so you show up in local searches

Your blog doesn’t have to be perfect—it just has to exist.

Ready to take action? Pick one of these blog topics, start writing, and tag me when you post!