AMANDA KRAFT CREATIVE

Hi, my name is

AMANDA

I believe in the power of a well-worn notebook—the act of documenting, reflecting, and preserving stories that shape us.


This blog is an extension of that belief, a place to inspire, educate, and connect with like-minded creatives who understand that the smallest details often hold the greatest impact.


I’m so glad you’re here.

Editors Notes

Running a luxury photography business requires balancing creativity with operational efficiency. A Virtual Studio Manager (VSM) or Virtual Assistant (VA) can be the key to scaling your business and delivering an elevated client experience.


These freelance professionals bring expertise, flexibility, and independence to streamline your operations.


But to create a successful partnership, it’s essential to understand their roles, boundaries, and the unique benefits they offer.

Clearly Define Roles and Responsibilities

Distinguishing the Roles

A Virtual Assistant focuses on task-specific execution, such as email management and scheduling, while a Virtual Studio Manager operates at a higher level, managing workflows, client communications, and strategic planning.

Key Considerations

  • Freelance Nature: Both VAs and VSMs are typically freelancers. They set their own rates, hours, and business boundaries.


  • Legal Boundaries: Freelancers are not employees and are not subject to the same legal obligations. For instance:You don’t withhold taxes or provide benefits.
    They invoice you for their services.
    They maintain autonomy over how they complete their work.
  • Job Scope: Clearly outline tasks to avoid overlap and miscommunication. Include these in your agreement or contract.


Disclaimer: This is not legal advice. Consult a legal professional for guidance specific to your business and jurisdiction.

Set Clear Goals and Objectives

Align Priorities

  • Collaborate with your VSM or VA to establish measurable goals. Whether reducing admin time or enhancing client response rates, these objectives create focus and accountability.

Use Effective Communication Tools

Tools for Seamless Collaboration

Keep communication streamlined with a combination of tools tailored to your needs:


  • Email: For formal communication.
  • Slack or WhatsApp: For quick updates and real-time collaboration.
  • Zoom or Google Meet: For regular check-ins.
  • Trello or ClickUp: To track progress and manage projects.

Stay Connected

Schedule weekly or bi-weekly meetings to discuss progress, challenges, and adjustments. Consistent check-ins foster collaboration and keep priorities aligned.

Provide Access to Necessary Resources

Equip Them for Success

Grant your VSM or VA access to essential tools while maintaining appropriate boundaries.


Examples include:

  • Scheduling platforms and CRMs.
  • SOPs, templates, and brand assets.
  • Financial tools (with discretion).


Remember to balance trust with caution when sharing sensitive access, such as payment processors or bank accounts.

Foster a Collaborative Relationship

Build Trust

View your VSM or VA as a partner in your success. Encourage their input and collaboration to optimize your business processes.

Trust and Empower Your VSM

Avoid Micromanaging

Trust your VSM to handle their responsibilities with professionalism. Empowering them fosters accountability and efficiency.

Be Open to Adaptation

Flexibility is Key

Partnerships evolve. Be open to adjusting processes based on feedback and changing business needs.

Celebrate Successes

Recognize Milestones

Acknowledging achievements, whether launching a new service or enhancing client satisfaction, strengthens your partnership and boosts morale.

Why a Freelancer is the Right Choice

Freelancers bring a unique level of flexibility and independence to your business. Here’s what makes them an attractive option:


  • Autonomy: They manage their own schedules, set rates, and determine how to complete tasks.


  • Cost Savings: You’re not responsible for payroll taxes, benefits, or other employee-related expenses.


  • Scalability: Freelancers provide support on-demand, adjusting to your needs without long-term commitments.


Disclaimer: Always consult an accountant or legal professional to ensure compliance with local laws and regulations.

Not Sure Where to Start?

Download Your Free Guide: Find the Perfect Studio Manager

Finding the right support for your photography business can feel overwhelming. That’s why I’ve created Find the Perfect Studio Manager, a free guide designed to help you:


  • Define the specific support your business needs


  • Understand the difference between Virtual Assistants and Virtual Studio Managers


  • Learn what to look for in the perfect match


Download the guide here and take the first step toward transforming your business.

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Resources & Support

The Luxury Photographer's Guide to Hiring the Perfect Studio Manager

Click to Convert: Email Marketing for Photographers

15 Minute Marketing Plan for Photographers & Social Media Planner

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